Why Us



We've got the industry connections, experience and insight to make a real difference


In over 20 years spent matching clients with suitable sponsorship partners, we’ve learned a thing or two. We understand the importance of industry knowledge, so we take the time to research our clients’ businesses, and apply our own diverse insight to your event project to gain the best results.


Whatever the size, focus and aims of your event, we can find the ideal sponsorship partners for you. Our track record of launching and providing massive growth for a diverse list of clients across numerous industries says it all.


We take a consultation approach to sales, working with our clients to ensure that the sponsors we find match your objectives.


The Summit Sponsorship Group already boasts over 1,000 relationships with sponsors across a wide range of industries.  We identify which sponsors share similar strategic goals to our clients, and then align the client with a sponsor that will enhance the image and execution of their event, as well as drive revenue.


We know just how to get the job done, and our exclusive sponsorship opportunities won’t be found elsewhere!


Adam Lennon

Founder & CEO  

During the first 10 years of his sales career, Adam created and built a highly successful Sponsorship and Exhibit Sales division for the MIS Training Institute. Largely due to his success, the publicly traded Euromoney™ acquired the company.


In 2005, he became the Managing Director of Sponsorship and Exhibit Sales at Pri-Med™, an event brand formerly owned by Bain Capital™. At Pri-Med, Adam managed and motivated a highly successful 12-person sponsorship and exhibit sales team. He was responsible for building the company's seven large-scale events, which attracted 100-200 sponsors and exhibitors for each event.


Starting in 2010, Adam became the Managing Director of Sponsorship and Exhibit Sales for two divisions (IIR & IBC) of Informa Holdings, LLC™, which is one of the world's largest event companies. During his tenure, Adam created sponsorship programs for more than 60 events annually. He was able to grow revenue for both new and existing events. He hired and managed a productive team of 10 sales professionals.His experience and passion has led him to the creation of The Summit Sponsorship Group.


Adam is a sponsorship engagement strategist and customer acquisition specialist. His abilities, knowledge, and resources in the industry give his clients and partners a decided advantage in negotiations, pricing analysis, and speed to market.


On a personal level, Adam had a successful ski racing career at The Green Mountain Valley School, an internationally - acclaimed Ski Racing Academy in Vermont and graduated from The University of New Hampshire.


Ryan Procopio

Director, Sponsorship Sales

Ryan comes to Summit Sponsorship Group with more than 7 years of successful event and media sales experience. Ryan has extensive Event Operations and Conference Coordination experience. Additionally, Ryan has handled the creation and marketing design of client’s event web sites.


At Summit Sponsorship Group, Ryan creates and manages best practices to ensure that the customer experience is a positive one and sales are maximized. Ryan is well known for creating highly acclaimed Sponsorship Prospectuses and Sales Promotion communications.


Additionally, Ryan brings his experience of starting an independent record label in college as well as winning the Rhode Island College Communications Award in 2006 for recording and produced albums.  He still keeps his music interests alive by working locally in Rhode Island as a drummer for many community theaters.


Tel: 646-590-4557


Email: adaml@summitsponsorship.com


Summit Sponsorship Group

Event Sponsorship & Exhibit Sales Agency

480 Avenue of the Americas

Suite # 104

New York, New York 10011


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